History: Giorgio Armani is one of the famous Italian fashion houses in the world. It was founded on 1975 with Giorgio Armani and Sergio Galeotti as its founders with only $10,000 in their pockets. As of today, Armani employs a total of 4,700 employees with 13 factories worldwide. Adding to those figures is 300 stores in 36 different countries worldwide with $1.69 billion revenue last 2005, making Armani a multi-billion dollar company. Target Market: Armani is a fashion house that caters to the needs of the upper society or the elite people giving them luxury and fashion in one. Armani's main headquarters is now located in Milan, Italy. Armani has now gone global reaching out people who wants to exude classic elegance in their wardrobe. However, with the revering change of the taste of the middle class wanting to have a piece of Armani but can't afford to, this powerful fashion house started to manufacture low-end collection that is comfortable and affordable. Now, those people who want to buy cheap or Armani’s products with a discount can definitely do so with their low-end collection. Style: Giorgio Armani style is more of a contemporary aesthetics, as well as giving his classic canon style that projecting a message of constant elegance. Armani designs and manufactures their products that are under different categories such as apparel, fashion accessories, fragrances, cosmetics, jewellery, eyewear, watches and home interiors. Armani consists of different labels giving customers a product that will satisfy their needs. Labels include Giorgio Armani (it's main line), Emperio Armani, Armani Collezioni, Armani Jeans, Armani Casa, and Armani Junior. Now, with Armani’s products manufactured to satisfy the needs of every person who wants to have a piece of fashion and luxury can definitely get their very own Armani item without even to worry the high price.