Michiko Koshino History Michiko Koshino is a world-renowned fashion designer. Michiko's has been in the fashion industry for about 25 long years of experience and intuitive imagination and established a name right at the heart of London. Mostly of Michiko's designs were influenced from the underground music culture of both the 80s and of the early 90s. The Michiko London (the label) has a lot to offer to the public with different lifestyle products such as clothing, underwear, cosmetics, stationary, sun glasses and even car interiors. In 1993, she became the very first fashion designer in the whole world selling condoms under her name. All proceeds from the sale are donated to numerous charities for AIDS. Michiko's one-of-a-kind pieces are placed on exhibit worldwide. In 2007, she represents her native land Japan for the World Fashion Awards 2007. Target Market Due to Michiko's uniqueness in terms of designing her masterpieces a number of celebrities have become her followers namely: Gwen Stefani, Jude Law, Gavin Rossdale, Liberty Ross, and Keira Knightly among others. The intricate detail of every piece from Michiko collection showcases uniquely designed clothing with incomparable fabric texture and beautiful fabrics to choose from. Her collection dresses made it as one of the top choices for women who love fashion, color and want to be unique. Michiko also has a collection for ready-to-wear clothing that fits the fast lane lifestyle of mostly of the young generation. Whether you want to have a piece of Michiko ready-to-wear clothing or would want one made exclusively for you, it is a given fact that such piece comes with a hefty price. Let go of your worries, you can buy online for Michiko pieces at a cheap discount. Now, you can wear your very own Michiko piece. Style Michiko has been known to come up with designs that are more of an organic approach. She has been critically acclaimed for using bandages and reflective fabrics with regard to fashion techniques. With her invention of the inflatable clothing, it has put her name on the pedestal. Making Vogue, Another and Dazed & Confused Magazine paid homage to her archive collections. As of the moment, Michiko Mainline has taken a drastic change in terms of design. Each piece of clothing reflects a raw and more of an emotional approach style. In order to achieve this kind of design, new production techniques need to be implemented. Most often, such techniques rely more on the application done by hand. In terms of fabrics used, Mainline has also changed. They are now starting to incorporate beautiful fabrics, hand crafted garments, and luxurious textile manipulation while paying attention to every detail to come up with unique finish. Michiko collection offers a variety of choices of ready-to-wear clothing or have a one piece Michiko that will be made to order.