Stone Island History Stone Island is designer brand from Italy from SPW (Sportswear company) which is based in Bolonga. In 1982, Massimo Osti an Italian designer set up this label as a diffusion collection or a secondary line to his main label C.P. Company. He named the brand right after the name of his favorite boat. Target Market Stone Island is quite popular among football fans in United Kingdom and even goes to the extent of reaching Holland and Republic of Ireland. Stone Island was shown in films such as The Football Factory and Green Street Hooligans. From football fanatics to actors and actresses in films, Stone Island has made it big in the fashion industry. If you are an avid fan or want to experience a new breathe of clothing and footwear, buy online and even get cheap discount! Style Stone Island has a wide variety of items including footwear, clothing and accessories. This brand is well-known for specializing dyeing techniques and surface treatment for fabrics. A trademark of this brand is the compass patch that is placed on the upper sleeve (left arm). The patches were supposed to be green edged which was the original look. However, from 2000 it was changed to black edged.